Welcome. This page brings together my branding work. It covers the Sof Atelier identity, how I present the final product, and the presentation work I did with Emilio Halperin.
Every project starts the same way. I ask how I want it to feel, and who it is for.
Sofia Schatz, Branding
The Sof Atelier mark started as a watercolour signature. It has the same loose, hand-formed quality as the jewellery itself. I wanted the brand to look made, not manufactured, so the identity leans on ink, brush and paper rather than a purely digital system.
Every piece starts as a pencil sketch on paper. I work out the form and proportion by hand before I ever touch metal, then cast and finish the piece so it stays true to that first drawing.
"I'm drawn to imperfect shapes, rough textures, and pieces that feel naturally formed rather than perfectly finished." Sofia Schatz, Sof AtelierMore about the atelier Sof Atelier — full PDF
